Privacy Policy
Your privacy matters to us. Here's how elathorinvexa protects and manages your personal information.
Last Updated: March 15, 2025 | Effective Date: March 15, 2025
Introduction
elathorinvexa (elathorinvexa.sbs) is committed to protecting your privacy and personal information in accordance with Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains how we collect, use, store, and protect your personal information when you use our on-page optimization platform and services.
By accessing our website or using our services, you agree to the collection and use of information in accordance with this policy. We take your privacy seriously and are transparent about our data practices.
Information We Collect
We collect several types of information to provide and improve our services:
| Information Type | Examples | Collection Method |
|---|---|---|
| Personal Information | Name, email address, phone number, business details | Registration forms, contact inquiries |
| Technical Information | IP address, browser type, device information, operating system | Automatically collected via cookies and analytics |
| Usage Data | Pages visited, time spent, features used, click patterns | Website analytics and user interaction tracking |
| Communication Data | Support tickets, feedback, survey responses | Direct communication with our team |
How We Use Your Information
We use your personal information for legitimate business purposes, including:
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Providing and maintaining our on-page optimization services
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Processing your registration and managing your account
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Communicating with you about services, updates, and support matters
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Improving our platform based on usage patterns and feedback
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Ensuring security and preventing fraudulent activities
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Complying with legal obligations and regulatory requirements
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Analyzing website performance and user experience metrics
Important: Direct Marketing
We may use your contact information for direct marketing purposes related to our services. You can opt-out of marketing communications at any time by contacting us or using the unsubscribe link in our emails. We will not share your information with third parties for their marketing purposes without your explicit consent.
Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
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With trusted service providers who assist in operating our platform (hosting, analytics, customer support)
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When required by law, court order, or legal process
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To protect our rights, property, or safety, or that of our users
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In connection with a business transfer or merger (with prior notice to affected users)
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With your explicit consent for specific purposes
All third-party service providers are contractually obligated to protect your information and use it only for the specified purposes. We conduct due diligence on all partners to ensure they meet our privacy standards.
Your Rights Under Australian Privacy Law
Right to Access
You can request access to the personal information we hold about you. We will provide this information within 30 days of your request, subject to verification of your identity.
Right to Correction
If you believe any information we hold is incorrect, incomplete, or outdated, you can request corrections. We will update your information promptly upon verification.
Right to Deletion
You may request deletion of your personal information, subject to our legal obligations to retain certain records. We will process deletion requests within 30 days where legally permissible.
Right to Complain
You have the right to lodge a complaint with the Australian Information Commissioner (OAIC) if you believe we have mishandled your personal information.
Right to Restrict Processing
You can request that we limit how we process your information for specific purposes, such as marketing communications or certain data analysis activities.
Data Security and Protection
We employ industry-standard security measures to protect your personal information:
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SSL encryption for all data transmission
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Secure servers with regular security updates and monitoring
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Access controls limiting staff access to necessary information only
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Regular security audits and vulnerability assessments
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Data backup systems with encryption at rest
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Incident response procedures for potential security breaches
While we take reasonable measures to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but continuously work to improve our security practices.
Data Retention
We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account Information | Duration of account plus 7 years | Legal and taxation requirements |
| Communication Records | 3 years from last contact | Customer service and dispute resolution |
| Website Analytics | 26 months | Service improvement and legal compliance |
| Marketing Data | Until opt-out or 5 years of inactivity | Consent management and communication preferences |
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience and analyze site usage. We use the following types of cookies:
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Essential cookies: Required for website functionality and cannot be disabled
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Performance cookies: Help us understand how visitors interact with our site
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Functional cookies: Remember your preferences and personalize your experience
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Marketing cookies: Used to deliver relevant advertisements and measure campaign effectiveness
You can control cookies through your browser settings. However, disabling certain cookies may impact website functionality. We respect your choices and provide clear information about our cookie usage.
International Data Transfers
Your personal information is primarily stored and processed within Australia. However, some of our service providers may be located overseas, including in the United States and European Union. When we transfer information internationally, we ensure:
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The receiving country has adequate privacy protections
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Contractual safeguards are in place with overseas providers
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Transfers comply with Australian Privacy Principle 8
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You are notified of any changes to our international transfer practices
Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to remove that information from our systems promptly.
Parents or guardians who believe their child has provided personal information to us should contact us immediately using the details provided below.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make significant changes, we will:
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Post the updated policy on our website with a new effective date
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Notify active users via email of material changes
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Provide a summary of key changes for your convenience
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Allow a reasonable transition period for you to review changes
We encourage you to review this policy periodically to stay informed about how we protect your information.
Contact Us About Privacy
Privacy Officer - elathorinvexa
15 Peel St, Mackay QLD 4740, Australia
Phone: +61754939385
Email: info@elathorinvexa.sbs
For privacy-related inquiries, complaints, or to exercise your rights under Australian privacy law, please contact us using the information above. We aim to respond to all privacy inquiries within 30 days.